Tech skills

Technical Skills - Jon Anne Willow

Like most communicators working these days, I have a supporting trick bag of programs, platforms, and areas of expertise. Here are some of the things I can do.

Social/SEO/Lead management

If I write for your website, my work will be found. I have a deep understanding of social media best practices and SEO writing that's effective but not awkward or pushing the boundaries of punitive.

My skills with SEMRush, Google Analytics/Search Console/Analytics and other dashboards are strong, but there's always more to learn as the ability to gain real intelligence from web data grows.

Buffer? Hootsuite? Yes, or  whatever social posting platform is best for the situation. How about we streamline our efforts with a handy Zap?


WordPress: I'm about as comfortable configuring, administering and using a WP CMS as I am driving to the grocery store. And I know the rules of engagement for this woolly but powerful platform, which has evolved immeasurably since I started using it in 2008.

That said, I'm also comfortable in Drupal, Joomla, Expression Engine and others. Is yours custom? I bet it works fundamentally the same way as at least one other that I've used.

Adobe CS: I've been using Adobe products since 1995 and subscribe to Adobe Creative Cloud. I regularly use Photoshop, Illustrator, InDesign and Acrobat Professional, and have been dabbling in a few others. I also love Canva for its simplicity!

What's your email marketing platform? If it's MailChimp, Constant Contact, Hubspot or something integrated with your CMS, I'm knowledgeable. If not, I can learn it. Are you using the automation tools at your disposal? If not, let's set those up.

Does your site run advertising? I've got chops in Google Ads, Revive and AdButler.

I also know my way around digital editing and streaming platforms like Livestream, Loom, Anireel, Adobe Premiere Pro, Audacity, iMovie and more, and am working to improve my skills.

I am also working to develop passable skills in CSS, Javascript and HTML 5. I currently understand how each of these works and can make edits to existing CSS and HTML code, but I want to learn more.


Whether you work in Office, Drive, iWork, Open Office or Zoho, I'm compatible.

CRM, you say? Do you prefer Sugar, Highrise, Salesforce, something else? Let's set it up right and manage those leads, shall we?

Let's visualize and work together! Mural, Trello, and others have an important place in the productivity world.